Formula 1 and Pottery Barn Kids and Pottery Barn Teen unveil first home furnishing collaboration

Formula 1 and Pottery Barn Kids and Pottery Barn Teen have unveiled brand-new home furnishing collections for children and teenagers, bringing together the thrill of racing with sleek, high-performance-inspired modern designs.

Made using premium quality and sustainable materials, the Formula 1 for Pottery Barn Kids collection will feature bedding, rugs, decor and accessories which will transform the bedrooms and playrooms of young fans into imaginative, race-ready spaces to further ignite their passion for speed.

The Formula 1 Pottery Barn Teen collection will blend style with speed through racing-inspired details such as statement quilts, modern lighting with tyre and wheel motifs and rugs that pay homage to the track.

Available around the world in all Pottery Barn locations, the ranges feature a striking palette of racing red, jet black, crisp white and sleek metallic accents throughout, with iconic chequered patterns and textured embroidery as well as high-quality graphic prints.

The announcement marks a first-of-its kind partnership between Formula 1 and Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, and parent company of Pottery Barn Kids and Pottery Barn Teen.

The collaboration builds on a broader Formula 1 commitment to engage with its rapidly growing younger fan base and follows partnerships with other brands such as the LEGO Group, Mattel and Disney’s Mickey & Friends.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “The Formula 1 for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the rooms of young fans who share our passion for speed.

"This exciting collaboration is a great example of Formula 1 innovating and partnering with leading brands to identify new and creative ways to show up for our fans.”

Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen, added: “Formula 1 represents innovation, speed and excitement. Our collaboration combines our commitment to sustainability and quality home furnishings with the energy of Formula 1 in a way that feels bold, elevated, and authentic.”