Guenther Steiner is adding another motor racing category to his CV after being named as the head of a consortium that will acquire the Red Bull KTM Tech3 MotoGP team.
It marks a full-scale return to management for Steiner, who was replaced as Haas’ F1 team boss by Ayao Komatsu ahead of the 2024 season, having led the operation since their debut 2016 campaign.
Steiner has since been working as a pundit and commentator for various F1 broadcasters, as well as acting as a race ambassador for the Miami Grand Prix, but he will soon assume the CEO role at Red Bull KTM Tech3.
Steiner is working with touring car veteran and sports management specialist Richard Coleman, who becomes Team Principal in place of founder Hervé Poncharal, with the new structure due to take full effect from 2026.
“This is a fantastic opportunity,” said Steiner, who began his motorsport career as an engineer in rallying in the 1980s, before moving up to management roles and then transitioning to F1. “Tech3 is a great team with a huge amount of potential and an impressive legacy.
“Hervé’s impact on the team and MotoGP itself cannot be overstated, and we’re honoured to take over and keep building on those foundations.
“We’re excited to become part of the MotoGP paddock and maximise the potential of the team and the sport as it continues to grow, helping to bring it to new audiences.”
Outgoing Tech3 boss Poncharal, who will move to a consultancy role at the end of the 2025 season, added: “When Guenther approached me with an interest in the team, it seemed to fall into place as the perfect moment to make this change.
“I know that Guenther will lead the team with direction, ambition, and integrity – not forgetting that little bit of rock’n’roll spirit it was founded on. Tech3 will be in good hands to help it grow even more in this new era for MotoGP.”
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