F1 Arcade announces opening date for new Atlanta venue

F1 Arcade, the world’s first official Formula 1 experiential hospitality brand, will officially open its Atlanta location on Friday, February 6, 2026, at The Interlock in West Midtown.

The opening brings a first-of-its-kind F1 entertainment experience to Georgia and the greater Southeast. Designed from the ground up for group fun, F1 Arcade Atlanta brings racing, dining, cocktails, and social connection together under one roof, adding a major new draw to one of Atlanta’s fastest-growing entertainment districts. Reservations to race open to the public on January 15, 2026.

F1 Arcade Atlanta is as much about food, drink, and connection as it is about racing. The venue pairs the adrenaline of Formula 1 with a chef-driven culinary program and a destination-worthy bar, making it a place guests come for dinner and drinks – and stay for the competition.

Inspired by the iconic F1 Grand Prix circuits around the world, the menu blends elevated comfort food with global street-food influences, featuring dishes like ahi tuna tartare, wagyu beef sliders, and chipotle shrimp tacos, designed for sharing between races or lingering long after the chequered flag.

The full-service bar is curated by Netflix Drink Masters champion LP O’Brien, which anchors the space with inventive signature cocktails, locally inspired selections, and F1 Arcade’s alcohol-free “Designated Drivers” mocktails, each playfully named with a story behind every sip.

Beyond the track, F1 Arcade Atlanta is built as a full-scale social destination. Guests can move seamlessly between racing, dining, and gathering to cheer on friends mid-race, lingering over cocktails, or simply soaking in the atmosphere. Hosts guide first-time racers through a quick onboarding before guests slide into bespoke simulators that move, rumble, and respond to every turn of the wheel.

Racers can choose from five skill levels, ranging from Rookie – featuring full driving assists – to Elite, which offers a true no-assist challenge for experienced drivers seeking maximum control. Built to be inclusive and easy to pick up, the experience is accessible for all skill levels and open to guests ages seven and up, making F1 Arcade a rare destination where families, friend groups, and multigenerational teams can compete together.

Each simulator features dual screens – one for the driver and an elevated spectator screen – allowing friends and colleagues to watch the race unfold in real time and cheer drivers on.

“We’re excited to officially announce our Atlanta opening and welcome guests beginning February 6,” said Jonathan Peters, CEO of F1 Arcade. “Atlanta is a dynamic, culture-forward city, and F1 Arcade is designed to bring people together—whether they’re lifelong fans or brand-new to the sport — for unforgettable racing, food, and social experiences.”

To mark its Atlanta debut, F1 Arcade will introduce a limited Founder’s Club Card on opening day. Doors open at 5:00 p.m. on February 6, and the first 100 guests through the doors will receive a Founder’s Club Card, unlocking lifetime exclusive perks and experiences – including 50% off food for the first three months – designed to reward the earliest members of the F1 Arcade Atlanta community.

What's inside?

Spanning more than 15,500 square feet, F1 Arcade Atlanta features 68 state-of-the-art full-motion racing simulators, immersive audiovisual elements, and a refined, industrial interior, along with an expansive outdoor patio set to open in spring 2026.

The space is designed to reflect both the precision of Formula 1 and the raw, energetic character of Atlanta. Rather than a themed approach, the space embraces material honesty – polished concrete floors, expressive lighting, and a layout that encourages movement and discovery throughout the venue.

Beyond the simulators, guests can test their reflexes on an interactive react wall and explore a series of visually striking moments, including neon circuit-style chandeliers and hand-painted tyre-mark murals by Atlanta-based artist Thomas Turner. Turner’s work brings a bold, visceral edge that grounds the global F1 Arcade brand in Atlanta’s creative culture, giving the space a distinct sense of place while remaining part of a cohesive international experience.

The ultimate group & celebration destination all year long

Designed for celebrations of every kind, from corporate events and client entertainment to birthdays, date nights, and friendly meetups, F1 Arcade Atlanta offers flexible event options including private rooms, exclusive spaces, and full-venue buyouts for up to 450 guests. The venue’s private Briefing Room accommodates up to 90 guests, with additional semi-private spillover space for larger parties.

Here, guests enjoy exclusive access to dedicated racing simulators, along with a private bar, personalized service, and built-in AV. Throughout the space, team-based racing formats and shared leaderboards turn competition into connection, making F1 Arcade a standout group experience. Through F1 Arcade’s digital Arcade Hub, guests can track their racing scores over time, compare results with friends, and even opt into prize pools for the chance to win Formula 1 Grand Prix tickets.

F1 Arcade simulators are powered by Motorsport Games’ rFactor 2 racing simulation platform and developed in collaboration with Formula 1 and Studio 397. Guests can race solo, head-to-head, or as teams, creating a highly social, adrenaline-fueled environment. Race day watch parties will give guests the chance to enjoy live Formula 1 Grand Prix broadcasts throughout the season, paired with food and beverage specials and the opportunity to jump into the simulators.

Together, racing, dining, live broadcasts, and interactive competition create a fully immersive Formula 1 fan journey that extends far beyond a single visit. With weekly programming and special events, F1 Arcade Atlanta becomes a year-round home base for Formula 1 fans and everyone in between.

As part of its commitment to the Atlanta hospitality community, F1 Arcade will also support The Giving Kitchen, a Georgia-based nonprofit providing emergency assistance to food service workers in crisis. During its first month of operations, F1 Arcade will support The Giving Kitchen by donating $1 from every Georgia Tow sold, which is Atlanta’s signature cocktail.

Plan your visit

Race reservations at F1 Arcade Atlanta open January 15, 2026. While reservations are required to race, The Octane Bar and dining areas are open to all.

To enquire or reserve, visit f1arcade.com/us/atlanta. Guests can also sign up for updates and priority access at www.f1arcade.com/us/newsletter-signup and follow @f1arcadeusa on Instagram.