ANALYSIS: Why Andreas Seidl chose to reunite with James Key as Sauber prepare for Audi transition

Andreas Seidl has so far succeeded in his goal of keeping a low profile since he joined Sauber Motorsport as their CEO.
The former McLaren chief came onboard at the start of January and has been tasked with readying the Swiss team (currently racing under the Alfa Romeo F1 Team brand) to become Audi’s works operation in 2026.
READ MORE: Alfa Romeo announce shake-up as James Key takes over Technical Director role
Next Up
Related Articles
UnlockedInside Red Bull’s mammoth power unit project
Check out every angle of Haas’ livery design for 2026
The first 10 F3 graduates to make it to Formula 1
UnlockedInside the F1 driver’s bubble – The Reserve Driver
Aston Martin and Honda mark start of works partnership
Haas single out big challenge of 2026 car
